Macademia upsizes EdTech, edutainment space in Asia

Owner of Da Vinci Kids & Azoomee brands builds regional presence

A significant new kids’ content initiative is rolling out in Asia, delivering learning in multiple formats and promising a positive, safe and ad-free environment for children across the region.

The Asia move, part of a global expansion strategy, follows the consolidation of global educational assets – Da Vinci Media’s Da Vinci Kids and Azoomee – under newly formed holding company, Macademia.

Additional acquisitions are being planned in the continued drive to consolidate the EdTech and edutainment kids’ segments, says Macademia’s co-founder and chief operating officer, Estelle Lloyd.

Lloyd says the company’s mission is to “help parents raise exceptional humans”...

Read the full article on Content Asia.