Expansion in the UK and Balkans, Safer Internet Day and exciting new STEM content
We’re kicking off 2022 with a big launch in the Balkans with the United Group, a major campaign with Huawei in the UK and fantastic new shows premiering on all our channels. We have also been busy preparing a campaign on internet safety with our global partners.
Da Vinci Kids launching with United Group
Macademia and United Group have signed a multi-territory partnership that will launch several Da Vinci Kids products in seven Balkan territories this year. The Da Vinci TV channel (linear and OTT), on-demand content via the EON TV platform and the Da Vinci Kids mobile app will be available for United Group customers in Greece, Croatia, Slovenia, Bulgaria, Serbia, Montenegro and Bosnia. We are delighted to partner with one of the largest and fastest growing telcos in the region, bringing our premium edutainment content to millions more families throughout South Eastern Europe.
Stay smart, safe and kind online with our BAFTA-nominated series
Safer Internet Day is on February 8th. This year, we’re working with our global partners to highlight the importance of being smart, safe and kind online with our original, BAFTA-nominated series Search It Up. Our campaign will give families five easy-to-follow tips to help navigate the online world, all explained by Jack, Maya, Gran and Neville the cat.
Huawei Kids Edition tablets launch in the UK
Continuing our global partnership, we collaborated with Huawei to launch their Kids Edition tablets in the UK in December 2021. Our award-winning games and videos can be accessed free for 12 months on a range of Huawei devices including the new Huawei MatePad T10 Kids Edition, which also come with a child-friendly case, eye protection and a secure parental assistant. What an amazing way to bring learning to life!
Bitz & Bob are in the house
It’s time to get down to Bitz-ness with our newly acquired series! Eight-year-old Bitz and her younger brother Bob are budding young inventors who are bursting with ideas. With the help of their friends these siblings use their problem-solving skills and love of engineering to save the day in Craft City.
Stay tuned for more exciting news in the coming weeks!